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MTV

MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia.

Country: United Kingdom
Language: English
Provider: Official website


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About channel MTV

MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia.

The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & Ireland; MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localisation of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987. Since February 2011 MTV has been solely an entertainment channel.

The channel is in over 10 million homes in the UK and Ireland.

On 1 February 2011, MTV removed all music from the channel and moved it to newly launched channel MTV Music; the only music that remains is the occasional MTV Most Wanted strand. The channel became a general entertainment channel and was moved to the entertainment section of Sky's EPG at channel 126, with MTV +1 moving to 160. The move resulted in an increase in the channel's audience share of nearly 150% in the 6 weeks after the change, while viewing was down nearly 20% on Virgin Media during the same period, where the channel had yet to move. On 29 May 2013 MTV was moved to the entertainment section of Virgin Media's EPG on channel 134.

MTV was rebranded once again to the current logo on 1 July 2011, and began broadcasting in 16:9 widescreen at the same time. A high-definition simulcast of MTV launched on 13 February 2012 on Sky in the UK and Ireland.

In 2016, MTV started showing repeats of Big Brother UK in the UK, the day following its broadcast on Channel 5.

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