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Ю

Yu is a Russian TV channel, part of the YuTV media holding. It was launched on September 16, 2012 at the frequency of the Muz-TV channel under its former legal entity (TV Service).

Country: Russia
Language: Russian
Provider: Одноклассники


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03:25 - 04:25
Моя свекровь - монстр Watch Now
Кулинария, Общество, Россия В каждом выпуске одна из невесток под строгим контролем своей свекрови приготовит по три блюда, при этом уложится в пять тысяч рублей и три часа готовки. Кто победит - решит тайное голосование свекровей в конце недели
04:25 - 05:35
Моя свекровь - монстр
Кулинария, Общество, Россия В каждом выпуске одна из невесток под строгим контролем своей свекрови приготовит по три блюда, при этом уложится в пять тысяч рублей и три часа готовки. Кто победит - решит тайное голосование свекровей в конце недели
05:35 - 06:40
Моя свекровь - монстр
Кулинария, Общество, Россия В каждом выпуске одна из невесток под строгим контролем своей свекрови приготовит по три блюда, при этом уложится в пять тысяч рублей и три часа готовки. Кто победит - решит тайное голосование свекровей в конце недели
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About channel Ю

Yu is a Russian TV channel, part of the YuTV media holding. It was launched on September 16, 2012 at the frequency of the Muz-TV channel under its former legal entity (TV Service).

In April 2013, YuTV Holding announced the repositioning of the Yu TV channel as a "TV channel for girls".

On July 26, 2012, information appeared that Muz-TV could be transformed (actually divided into two channels). On July 31 and August 1, YuTV Holding published press releases about the rebranding of the Muz-TV channel into Yu and the launch of Muz-TV as a new music channel with the same name. On September 16 at 12:00, the Yu channel was launched. At the same time, the Muz-TV channel began broadcasting, moving to a different frequency. The channel was launched in September 2012 with a buying audience of "men and women aged 11-34". On April 15, 2013, Yu changed its positioning and became the only on-air channel for girls in Russia. The graphic design of the channel has also been changed.

On June 25, 2013, the Yu channel began broadcasting the programs of the MTV channel. This became possible thanks to an agreement concluded between the companies Viacom International Media Networks (VIMN) and YuTV Holding, under the terms of which the programs Truth of Life, Pregnant at 16, Impossible is Possible should be shown on Yu. , “If you wanted, you lost weight” and the series “Unsuccessful”.

October 10, 2013, the Yu channel announced the change in 2014 of its target audience - to women aged 14-39 years. Thus, the number of Latin American TV series and Soviet films has increased on the air.

On June 1, 2015, the TV channel changed its concept to a TV channel about women, changed its logo and launched new programs. The general producer of the channel, Dmitry Tabachnik, spoke about the desire to "attract a more adult part of the audience (women aged 25-34) within the target and buying audience (women aged 14-39)", which was explained by "the requirements of the advertising market." In addition, Ukrainian and American reality shows began to be broadcast more actively on the TV channel. The channel acquires Ukrainian programs mainly from the assets of Victor Pinchuk's StarLightMedia media group - Novy Kanal, STB and ICTV.

On February 26, 2020, at 5:00 am, the TV channel switched to the 16:9 broadcast format[13]. On April 16, 2020, the channel left 51 TVKs in Moscow, while analogue broadcasting in the regions of Russia is still preserved (in Astrakhan for 32 TVKs, in Volgograd for 38 TVKs, in Voronezh and Tver for 49 TVKs, in Ryazan for 30 TVKs, in Smolensk for 40 TVKs, in Saratov for 2 TVKs, in Tomsk for 51 TVKs, in Tyumen for 26 TVKs).

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